PRIVACY POLICY FOR BCL Retail, LLC dba Old Glory Guns and Ammo

Last Updated October 22, 2025

IMPORTANT - READ CAREFULLY:

BCL Retail, LLC (“Old Glory Guns and Ammo, we”, “us”, or “our”) collects, uses, and processes a variety of data, some of which may be Personal Data of users of our website and online services. “Personal Data” is defined as non-public information that identifies a specific living person (not a company, legal entity, or machine) and is transmitted to or accessible through the Services (defined below).

Our Privacy Policy explains what Personal Data we may collect, use, and process, how we do that, and how the data subjects, i.e. Users, may use their rights. This Privacy Policy only applies to Personal Data we obtain from our customers, our customers’ customers, and their representatives (collectively, “Users”), including, without limitation, such data we obtain through our websites and online services when the relevant User registers to use or otherwise utilizes software functionality utilizing the Old Glory Guns and Ammo cloud-based infrastructure, software, and other applications used by Old Glory Guns and Ammo to provide the necessary functionality for operations across all aspects of the Old Glory Guns and Ammo system (collectively, the “Services”).

In addition, some of our Services might be subject to a separate privacy policy. If a separate privacy policy applies to a particular Service, we will post it on the relevant website or otherwise in connection with the Service in question.

This Privacy Policy may be updated if required in order to reflect the changes in data processing practices or otherwise. The current version can be found on our website www.oldglorygunsandammo.com. We will not make substantial changes to this Privacy Policy or reduce the rights of Users under this Privacy Policy without providing a notice thereof on our website.

This Privacy Policy only covers data processing of Personal Data carried out by Old Glory Guns and Ammo and Personal Data in the possession of Old Glory Guns and Ammo. The Privacy Policy does not address, and we are not responsible for, the privacy practices of any third parties.

Please note that this Privacy Policy applies to processing of Personal Data carried out by Old Glory Guns and Ammo. Privacy, security and online safety are of the utmost importance for us, and we process all Personal Data with due care and in accordance with applicable laws and regulations.

1. PERSONAL DATA PROCESSED AND SOURCES OF DATA

We collect two types of information from the Users; User Data and Technical Data. Although we do not normally use Technical Data to identify individuals, sometimes individuals can be recognized from it, either alone or when combined or linked with User Data. In such situations, Technical Data may also be considered to be Personal Data under applicable laws and we will treat the combined data as Personal Data if required by applicable laws.

Old Glory Guns and Ammo may collect and process, for example, the following User Data from Users: (i) name and contact details; (ii) e-mail address; (iii) phone number; (iv) invoicing and billing information; (v) transaction and other payment data; and (vi) other Personal Data Users provide themselves. The specific kind of User Data collected will depend on the Services used by the User. Some of the User Data is received directly from Users at the point of registration or otherwise at beginning of and during the customer relationship, and the rest is based on the data they provide to Old Glory Guns and Ammo that is processed.

Technical Data we gather in connection with the use of our Services may include, for example, the following data: (i) User’s IP address; (ii) browser type and version; (iii) preferred language; (iv) geographic location using IP address or the GPS, wireless, or Bluetooth technology on your device; (v) operating system and computer platform; (vi) the full Uniform Resource Locator (URL) clickstream to, through, and from our Services, including date and time; (vii) products or services a User viewed or searched for while using our Services; (viii) areas of our Services a User has visited; and (ix) historical data regarding the use of our Services.

1.1 Web analytics services

Our Services use several web analytics services to compile Technical Data and reports on visitor usage and to help us improve our Services.

1.2 Cookies

We use various technologies to collect and store Technical Data and other information when Users visit our Services, including cookies. Cookies allow us to calculate the aggregate number of people visiting our Services and monitor the use of the Services.

Users may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. Some parts of our Services may not function properly if use of cookies is refused.

2. LEGITIMATE GROUNDS FOR PROCESSING

We process Personal Data to perform our contractual obligations and to comply with legal obligations. We also process Personal Data based on legitimate interest to run, maintain, and develop our business. In some cases, Users may grant consent for processing of Personal Data.

3. CONSENT

By signing up for, accessing, or using our Services and/or website, you accept this Privacy Policy and consent to our collection, use, and disclosure of Personal Data as described herein.

4. PURPOSES AND LEGITIMATE GROUNDS FOR PROCESSING PERSONAL DATA

Personal Data is used for customer management, providing Services, communication, analytics, product development, and business operations.

4.1 For quality improvement and trend analysis.

We may analyze aggregated data to improve the quality of Services.

4.2 To provide our Services and carry out contractual obligations.

We use Personal Data to provide functionalities, access, and support for the Services.

4.3 For customer communication.

We may contact Users regarding updates, changes, or questions related to our Services.

4.4 For adding Value-Added Functionality.

We use data to mitigate fraud, improve tools, and enhance Services.

4.5 For other purposes.

We may share Personal Data with affiliated third parties for business purposes but never in ways prohibited by law.

5. STORAGE PERIOD

We store Personal Data only as long as legally permitted and necessary. Data is deleted after a reasonable period once a User stops using the Services or requests deletion.

6. USER RIGHTS

6.1 Right to withdraw consent.

Users may withdraw consent at any time.

6.2 Right to correct.

Users may request corrections to inaccurate or incomplete data.

6.3 Right to object.

Users may object to processing not required for service performance or legal obligations.

6.4 Right to access.

Users may request information about their stored Personal Data.

6.5 Right to data portability.

Users may request their Personal Data in a commonly used format.

6.6 Right to deletion.

Users may request deletion of Personal Data unless legal grounds override.

6.7 Right to restriction of processing.

Users may request limited processing.

6.8 How to use the rights.

Requests should be submitted with identifying information. Excessive or unfounded requests may be rejected.

6.9 Lodging a complaint.

Complaints may be submitted to Greg Miller at Greg@oldglorygunsandammo.com or to the mailing address listed below.

7. INFORMATION SECURITY

We take appropriate security measures including encryption, firewalls, secure facilities, and access controls. In case of a security breach affecting privacy, we will notify users and authorities when required.

8. RECIPIENTS

We only share Personal Data when necessary, with consent, for service provision, legal reasons, or legitimate business interests. We do not sell Personal Data.

8.1 With explicit consent

8.2 Necessary for purposes in this Privacy Policy

8.3 To authorized service providers

8.4 For legal reasons

8.5 For other legitimate reasons

8.6 For other purposes

9. CHANGES TO THIS PRIVACY POLICY

We may amend this Privacy Policy at any time. Updates will be reflected in the “Last Updated” date and, if material, announced via email or website notice.

10. CONTACT US

If you have questions, wish to object, or need access to your Personal Data, contact:

Email: Greg@oldglorygunsandammo.com

Address: 781 Fitchburg Road, Greenville, NH 03048